Challenge:
Tasty Kona needed a brand presence that could reflect their values: supporting local, celebrating community, and delivering a fun, memorable shopping experience. The goal was to translate their mission into a look across packaging, bags, and in-store materials that customers would instantly recognize and enjoy.
Solution:
I built a playful, island-inspired brand system around their existing logo. From custom packaging patterns to shopping bags and tote designs, every piece was created to feel welcoming, colorful, and true to Hawaii’s spirit. The designs highlight freshness and joy, giving customers a sense of connection to the local community.
Tasty Kona needed a brand presence that could reflect their values: supporting local, celebrating community, and delivering a fun, memorable shopping experience. The goal was to translate their mission into a look across packaging, bags, and in-store materials that customers would instantly recognize and enjoy.
Solution:
I built a playful, island-inspired brand system around their existing logo. From custom packaging patterns to shopping bags and tote designs, every piece was created to feel welcoming, colorful, and true to Hawaii’s spirit. The designs highlight freshness and joy, giving customers a sense of connection to the local community.
Impact:
The refreshed identity elevated Tasty Kona’s presence, resonating with both locals and visitors. Following the rebrand, the shop reported:
• 30% increase in sales of branded merchandise within the first season
• 25% growth in social engagement, driven by shareable packaging and apparel designs.
• Higher customer recall and repeat visits, with staff noting stronger recognition of the brand in the local community.
The refreshed identity elevated Tasty Kona’s presence, resonating with both locals and visitors. Following the rebrand, the shop reported:
• 30% increase in sales of branded merchandise within the first season
• 25% growth in social engagement, driven by shareable packaging and apparel designs.
• Higher customer recall and repeat visits, with staff noting stronger recognition of the brand in the local community.