Concept:
The goal was to challenge the viewer’s perception by using color as a structural element rather than decoration. By layering complementary hues, shifting saturation, and exploring spatial imbalance, the project captures how visual energy can be built purely through chromatic depth and contrast psychology.
Process:
Starting with basic color pair tests, I expanded into typographic overlays and dynamic forms to explore how light and shadow could enhance the illusion of three-dimensional space. Each composition became an experiment in how far visual tension can be pushed while maintaining aesthetic harmony.
The goal was to challenge the viewer’s perception by using color as a structural element rather than decoration. By layering complementary hues, shifting saturation, and exploring spatial imbalance, the project captures how visual energy can be built purely through chromatic depth and contrast psychology.
Process:
Starting with basic color pair tests, I expanded into typographic overlays and dynamic forms to explore how light and shadow could enhance the illusion of three-dimensional space. Each composition became an experiment in how far visual tension can be pushed while maintaining aesthetic harmony.
Closing Note:
This project represents my ongoing curiosity for the intersection of design, perception, and emotion. If you’re interested in exploring something like this for your brand or creative campaign, I’d love to collaborate.
This project represents my ongoing curiosity for the intersection of design, perception, and emotion. If you’re interested in exploring something like this for your brand or creative campaign, I’d love to collaborate.
Thank you! I will follow up with you within the next 24h. :)
