Ozzie is an AI-powered platform that helps people improve their relationship with money. I led the rebrand and creative direction to bring personality, warmth, and clarity to a fintech brand that was ready to feel more human.
Defining the Vision:
The challenge was to transform a cold and disconnected visual identity into one that reflected trust, empathy, and innovation. The new direction focused on making financial tools approachable, empowering, and visually distinct in a crowded market.
Designing the System:
Leading a small creative team, I guided the process from research and competitor analysis to full design execution. We explored multiple visual directions through mood boards, ultimately embracing bright neon greens and deep blues to convey optimism and tech sophistication. The final system covered logo refinement, UI elements, and brand guidelines for digital and marketing use.
Bringing It to Life:
The rebrand extended across app UI, website, and communications, creating a seamless and engaging user experience. The result is a confident visual identity that blends emotional intelligence with modern fintech precision.
Closing Note:
Ozzie reminded me how powerful design can be when it bridges technology and emotion.
If your brand is ready to tell its story with the same clarity and purpose, I’d love to collaborate and bring that vision to life.
Ozzie reminded me how powerful design can be when it bridges technology and emotion.
If your brand is ready to tell its story with the same clarity and purpose, I’d love to collaborate and bring that vision to life.
Thank you! I will follow up with you within the next 24h. :)