Minimalize Cafe

Branding, Packaging , Merch & Graphics

Minimalize Café is a local coffee shop in Brasília, Brazil, that embraces simplicity and calm in both its atmosphere and visual identity. The challenge was to design a cohesive system that reflected the brand’s philosophy: less noise, more experience.

Process:
I expanded the visual system through packaging and in-store applications, using a neutral palette and clean geometric lines. The work celebrates Brazilian modernism and quiet elegance while keeping the brand warm and approachable.

Closing Note:
Minimalize Café became an exercise in restraint. The final identity expressed balance, clarity, and timeless appeal—mirroring the simplicity of a perfect cup of coffee.