Brief & Challenge:
The school's Director invited me to rebrand MASA, aiming to create an identity that honors Ati heritage, conveys resilience, and restores pride, while appealing to both local and international supporters.
My Role & Creative Approach: I collaborated directly with the MASA Director, enjoying full creative autonomy. I led the visual direction from initial workshops and sketches to a refined logo, type system, and color palette that draws on Ati's visual culture and symbols of rebirth and solidarity.
The school's Director invited me to rebrand MASA, aiming to create an identity that honors Ati heritage, conveys resilience, and restores pride, while appealing to both local and international supporters.
My Role & Creative Approach: I collaborated directly with the MASA Director, enjoying full creative autonomy. I led the visual direction from initial workshops and sketches to a refined logo, type system, and color palette that draws on Ati's visual culture and symbols of rebirth and solidarity.
Concept:
The emblem was created as a simplified seal that keeps the heart of MASA’s original identity while giving it a cleaner and more modern look. I brought together the key elements of the Philippines flag, palm tree, school building, flame, and book into one balanced design that feels unified and easy to recognize. The goal was to honor the heritage of the Ati community while creating something that feels strong, approachable, and lasting. The final concept became a symbol that reflects both the culture of MASA and its mission to bring hope through education.
The emblem was created as a simplified seal that keeps the heart of MASA’s original identity while giving it a cleaner and more modern look. I brought together the key elements of the Philippines flag, palm tree, school building, flame, and book into one balanced design that feels unified and easy to recognize. The goal was to honor the heritage of the Ati community while creating something that feels strong, approachable, and lasting. The final concept became a symbol that reflects both the culture of MASA and its mission to bring hope through education.
Reflection:
The renewed visual identity strengthened MASA’s storytelling, empowering staff and students to take ownership of their narrative. While formal metrics aren’t available, early feedback from the Director emphasized that the new branding “sparked renewed enthusiasm and community engagement.”
What I learned:
This project was a reminder that cultural sensitivity and co-creation are at the heart of meaningful design.
The renewed visual identity strengthened MASA’s storytelling, empowering staff and students to take ownership of their narrative. While formal metrics aren’t available, early feedback from the Director emphasized that the new branding “sparked renewed enthusiasm and community engagement.”
What I learned:
This project was a reminder that cultural sensitivity and co-creation are at the heart of meaningful design.
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