Aloha Brewing

Branding, Packaging & Merch

Aloha Brewing began as a project inspired by the craft beer movement on the Big Island. The brand needed to capture the island’s laid-back personality while appealing to both locals and visitors. The goal was to create a visual identity that felt authentic, tropical, and distinctly Hawaiian.

Process:
I developed a logo and packaging system that balanced a handcrafted aesthetic with bold, modern appeal. Natural textures, warm tones, and illustrated motifs reflected the local landscape and surf culture. The result positioned Aloha Brewing as a new, homegrown beer that embodied island pride.

Closing note:
What began as a concept for a Big Island launch evolved into a complete brand identity ready for retail shelves. Aloha Brewing became a celebration of place, community, and creativity.