Process:
I was the Leading Designer and oversaw creative direction for campaigns, collateral, and agent materials. Through refined typography, strategic layout, and strong imagery, the visuals elevated Coldwell Banker’s premium positioning while improving communication flow between agents and clients.
Impact:
Under my direction, Coldwell Banker’s Hawai‘i network reached over $1.3B in sales, 19,000+ transactions, and 650+ active agents across three islands. The updated brand visuals contributed to a more unified identity and stronger market presence across all touchpoints.